There are many reasons why businesses hire a ghostwriter but mostly because senior executives do not have the time to research and write articles for themselves. They’re too busy focused on running the business or they may not enjoy or be able to write that well. These are all valid reasons.
Sometimes all you need is someone to put pen to paper initially. I will take away that feeling of writer’s block and logically outline your thoughts, expertise or arguments into a story that you can share with the world.