About

While you’re busy in meetings, visiting clients or pitching for new work, I’m researching, writing and getting creative within your brand guidelines. I'm immersed in your business and focused on producing content that informs, educates, inspires and sells.

To pen

If someone pens a letter, article, or book, they write it.

It’s formal, maybe considered slightly old-fashioned by some, but to me the word represents professionalism.

I take what I do very seriously and put a lot of care and attention into every piece of content to make sure it delivers against your objectives. It ensures you receive content that is thoroughly planned and researched and free from typos and grammatical errors.

A little bit of background information

After graduating with a degree in English Language and Linguistics in 2004, I worked for many years in communications and marketing as a copywriter and content strategist. I now specialise in producing high-quality copy for corporate businesses, governments, education and charities.

Along the way I’ve learnt to:

  • Write compelling digital content
  • Be receptive to changing demands and requirements
  • Always write with the customer in mind

My pet hate is misplaced apostrophes. My passion is travel and learning about new cultures. My pastimes are swimming, walking and reading.

Open notebook on table

My process – built on strategy

Communication is the art of telling the right story to the right audience in the right way at the right time. Every piece of content you receive delivers against your marketing strategy and business objectives.

1. Brief

A good written brief will make sure I understand exactly what you need and the desired outcomes for the content. We will then discuss this on the phone so I can glean as much industry-specific information as possible.

2. Research

This phase is the most critical. I read a lot and use industry reports to educate myself on the subject. I will also carry out competitor research. It’s my job to dive deep into the topic in order to write convincingly on your behalf.

3. Write

Next, I create captivating content that delivers against the brief. The fun part is slotting all the pieces of the jigsaw together: tone of voice, brand, on-point messaging and the desired outcome. Always with the customer in mind.

4. Review

The final stage is a collaborative process to check factual accuracy, tone of voice and make sure it meets your expectations. Your feedback is very important because it helps me learn for future writing projects.

Transforming your brief into expertly-penned words

My recent articles

Woman looking through flowers
Communications

Will technology supersede face-to-face communications?

Technology like Apple’s Siri and Amazon’s Alexa have been on the market now for some years - in fact Siri first appeared back in 2011.…
Laptop half opened
Technology

Is cyber security the weakest link in the chain?

You don't have to be a company the size of British Airways to be vulnerable from a cyber attack. In fact, over four in ten…
Magazines on a shelf
Copywriting

Hiring a copywriter: does a portfolio tell you everything you need to know?

The recruitment process for hiring a copywriter has most definitely changed in recent years. Previously it followed a fairly standard format to other positions in…

Create content that connects and engages